LEAN WITH IT
A CHICAGO-BASED CONCEPT & EXPERIENCE DESIGN STUDIO FOR PEOPLE, BRANDS, AND THINGS.
LEAN IN CREATIVE
lean in \ ˈlēn-ˌin \ verb
to design the moment instead of leaving it to chance.
a Chicago experience studio for brand concepts, activations, launches, partnerships, and the experiences people remember.
what we do
… at a glance
Welcome to
Lean In Creative
A Chicago concept & experience studio
We design guest experiences, activations, launches and brand campaigns people actually show up for, and can't stop talking about.
Every key on the wall is one way we work together. Pick one to see what's included.
The experiences
Not sure where to start? Begin with , or pick our brains for .
Experience
101
The Check-In
The Experience Audit
A full read on how your brand feels at every touchpoint, and what to fix first.
What's included
- Customer journey mapping
- Touchpoint review: digital, retail, packaging, social
- Brand & experience gap analysis
- Opportunity report
- Prioritized roadmap
Ideal for
Anyone who knows something's off but can't point to where. The best place to start your stay.
Experience
102
The Signature Suite
Brand & Product Concepts
Where a brand gets its face, its voice and its first big idea, visual identity included.
What's included
- Brand strategy & positioning
- Naming & verbal identity
- Visual identity: logo, type, color
- Product & packaging concepts
- Brand guidelines & toolkits
Ideal for
New launches, rebrands and product lines that need to look like they mean it.
Experience
103
The Director's Suite
Creative Direction
One clear vision, carried from moodboard to final frame.
What's included
- Campaign concepts & treatments
- Art direction for shoots & content
- Moodboards, casting & styling
- On-set direction
- Consistency across every channel
Ideal for
Campaigns, launches and shoots with a lot of moving parts and one shot to get it right.
Experience
201
The Ballroom
Experiential Marketing & Design
Brand worlds people can walk into, touch and post about.
What's included
- Pop-ups & brand activations
- Event concept & spatial design
- Installations & set builds
- Fabrication & vendor management
- IRL-to-social moments
Ideal for
Launches, tours and moments that need to be felt, not just seen.
Experience
202
The Lounge
Creator & Culture Campaigns
Ideas built with the people who actually move culture.
What's included
- Cultural insight & trend mapping
- Creator casting & partnerships
- Content concepts & formats
- Community & drop strategy
- Launch amplification
Ideal for
Brands that want to be part of the conversation, not an ad next to it.
Experience
203
The Residency
Creative & Marketing Consulting
Senior creative and digital marketing brains, checked in with your team.
What's included
- Freelance creative, embedded with you
- Digital marketing strategy
- Social & content strategy
- Channel planning, paid + organic
- Go-to-market support
Ideal for
Teams that need an extra senior thinker for a sprint, a season or a launch.
I SEE THE MOMENT. I MOVE.
I'm Jasleen, Founder and Creative Director of Lean In Creative.
Why Lean In? My favorite way to introduce myself is to say my name is Jasleen… like jus’ lean with it. It’s sort of become my identity.
I’m also constantly creating witty jokes, connecting different dots, and sharing idea #74893297 with my friends and family.
Where will you find me on a weekend? Prob on my couch creating an entire brand world for an idea I just thought of.
ready to collaborate?
Tell us what you’re working on & we’ll take it from here